TAG Heuer challenged Services Généraux to push the limits and capture the raw adrenaline of Formula 1.
Inspired by aerodynamics tests, we put both the watch and the racecar that influenced the Chronograph to the ultimate test ;
built for speed, tested under pressure, and designed for peak performance.
In collaboration with Alter Bureau, we crafted high-energy CGI assets and shot models on a racetrack at night, channeling the electrifying intensity
of the racing world for the launch of the new TAG Heuer Formula 1 Chronograph.
My role: Studio Director & Production Director
We delivered: Film / Stills
