DDB Paris got in touch with Services Généraux to create video and stills for Salomon's iconic ACS re-discovery.
The agency came up with a brief outlining the high-level creative - ie. the idea of a pair of ACS being discovered in a very remote location, an almost otherworldly location,
and Services Généraux expanded on that, bringing the ideas of video collage accompanied by a very custom sound design to the table.
The project was executed in part in CGI, and also in live action footage of a model on a green screen, allowing us to explore many post-production options in terms of graphical compositions and background elements. The end result is a main film with a fully custom sound design showcasing a model and the ACS in a graphical and moody setting.
My role: Studio Director
We delivered: Films / Stills
