Coinbase wanted to explore the shifting idea of value, how it’s built, how it changes, and what happens when the ground beneath it gives way.
We created a short film that captures this through a simple yet powerful image: a suburban American house, once stable and ordinary, gradually inflating until it detaches and floats away.
Using real data to compare the rise of real estate with Bitcoin’s growth, the film blends satire and surrealism to reflect a world where what once felt solid now feels fragile and outdated.
My role: Creative Operations Director
We delivered: Film in CGI