To promote the launch of the Air Superfly and the Air Max Muse, Nike wanted to create a bold campaign that showcases two distinct universes, each reflecting the unique spirit and energy of these front-runner silhouettes. The key identity of each shoe goes beyond its design: the Superfly embodies unstoppable speed and confidence, while the Muse expresses daring self-assurance and a vision of tomorrow.
To help bring this vision to life, we created a series of films and stills that celebrate the essence, personality, and movement of both the Superfly and Muse.
My role: Creative Operations Director / Production Director
We delivered: Films + Stills
