For the launch of the new S6 and S6 Open bikes, Services Généraux crafted a bold, cinematic portrait of this milestone release, a visual narrative that reflects both the technical innovation and the emotional presence of the bike within the city.
The concept explores the harmony between technology and environment, portraying the bike not as an object, but as a living form, one that moves, breathes, and exists in rhythm with its surroundings.
My role: Creative Operations Director
We delivered: Films + Stills in CGI
